Thursday the 7th of December saw the exclusive launch of Canadian outerwear brand, Moose Knuckles, at Accent in the Queens Arcade. Pink Gorilla and Hairy Lemon organised a post-apocalyptic themed party to welcome the stylish brand to Leeds. Jagermeister sponsored the event and guests were treated to some unique blends.
I must say I was pretty sceptical of Jagermeister in a cocktail, but was pleasantly surprised. I went for the Oh Deer, which was made with Jagermeister, elderflower cordial, apple juice and lime. It was a sweet drink with the bitter touch of lime to stop it being overpowering. I also heard good things about Root 56, a blend of jager and ginger beer with a touch of cucumber and lime. There was free flowing prosecco, white wine and Budweiser to keep all the non-Jager fans happy.
Local DJs were playing a mix of music throughout the evening. There were podium dancers and models in costume helping to capture the apocalypse theme perfectly. Piranha Hair Studio, the official partner to the MOBOs, were on hand to provide haircuts and for the more adventurous, hair tattoos. Some of the staff were rocking tattoos for the occasion. There was also a nail artist for those who couldn’t take advantage of the barber.
Sandwiches and desserts were on offer while everyone admired the coats. If you haven’t heard of it, Moose Knuckles is a Canadian brand offering luxurious and tough sportswear. The luxury brand is at the top end of the market with coats retailing between £600 and £1000. It finds a suitable home in Accent, Leeds’ renowned independent, which stocks many designer brands. But Moose Knuckles is more than clothing: the brand sees itself as a family and a tribe. All their clothes are branded with the Moose Knuckles logo, which some of the staff had gone for in hair tattoo designs on the night.
While Leeds has its fair share of undesirable weather, Canada is known for its extremely cold winters. Moose Knuckles combines ‘Canadian know-how, grit and heritage into every fibre, stitch and zipper,’ so you know you’re getting a coat that’ll keep you warm and stylish. All the clothes are manufactured in Canada using local expertise that helps to support Canadian craftsmanship. As the tongue in cheek name suggests, the brand likes to break the rules and has a feisty reputation. Winter wear doesn’t have to be boring and Thursday’s exciting launch party said goodbye to that stereotype. Guests could try on the coats and had the opportunity to take pictures in an exclusive photo booth. Some purchases were made on the night, but make sure you head down to Accent if you want to be one of the first to be wearing Moose Knuckles in Leeds.
Everyone was entered in a competition to win a coat so one lucky attendee even got to go home as part of the tribe for free. The party continued at Red Door on Call Lane where all guests were greeted with a complimentary drink. The apocalypse may not have arrived yet but if it does, a Moose Knuckles coat might just up your survival odds. Why not join the tribe at Accent Clothing.
Photography by Moose Knuckles