Photography provided by Humpit
For those of you who have yet to stumble across this foodie treat, the Humpit is a unique dining experience operating as Leeds’ only vegan hummus and pita bar and their stuffed falafel pitas are the stuff of lunch time legends. All their food is completely free of animal products and they strive to use the finest and tastiest ingredients around to create something both delicious and ethical. Plus, everything is made to order, giving it that just made freshness that makes it stand out against other lunch time spots.
After applying by completing a short form to the Virgin Start Up Foodpreneur festival, the Humpit was entered into a fierce ring of Foodpreneurs, up against some of the brightest and most exciting new street food concepts in the country. The team later went on to win and take home the title of Best Street Food Start Up at the London event.
When starting the business last year he could never have envisioned that his venture would lead to him being personally awarded by Richard Branson for the Best Street Start Up:
"Sir Richard Branson has been a huge role model in my life and meeting him was a truly amazing moment! Sir Richard came into the event and the first thing that he wanted was to try my falafel pita which he said “was amazing”. I then got called up to the stage to be awarded with the special award and received a plaque and a huge hug from the man himself."
The recognition from the Virgin Group has brought the Humpit national identity, putting Leeds even more firmly on the national street food map. The award has brought huge interest and exposure for the Humpit which has been invaluable for their business and made their Corn Exchange pita palace even more buzzing. When Jonathan started up the business with his father he wanted to create a unique culinary concept with some eye-catching (and admittedly cheeky) branding and this undoubtedly made the Humpit stand out against the other competition:
"The branding was initially the most important aspect of setting up the business. In fact, it took me such a long time to come up with the cheeky name, which simply means hummus and pita! We get loads of people taking pictures of our sign and we know that our branding has hit the mark!"
With the success of the Humpit leaping and bounding it’s unsurprising that there is already a second venue in the pipeline with the business growing organically with the help from their continuous successes. With naughty-but-nice branding and fresh, tasty treats to boot, you can expect to see the Humpit empire grow - with plentiful bowls of hummus and soft fluffy pittas what can really go wrong?