Photography provided by Fresh Cut
Giving something back
Founded nine years ago in 2006, the creative bods at Fresh Cut know how hard it can be for independent businesses to get things off the ground. Now thriving, the collective of writers, film-makers, illustrators and designers, wanted to give something back to budding businesses in the City they call home.
Rick Frier, the founder of Fresh Cut, explains:
“We want to support local people on their mission, like we were back in 2006, setting up and running their own independent businesses. We know first hand how tough it can be so we want to support them by offering our expertise for free to help showcase their business to new online audiences.”
Vibrant video marketing
Fresh Cut’s trademark artisan video style is engaging, colourful, and, most importantly in this digital age, extremely shareable. Telling powerful stories through video is currently the most effective and popular way to market a business, with video being hailed as the future of content marketing. There’s certainly nothing that grabs the attention of a Facebook or Twitter user quite like a bright video popping up on their newsfeed.
To get the ball rolling, Fresh Cut will meet with the winning businesses to learn a little bit more about their background and their customers. Once they’ve gathered all the necessary details, they’ll propose a video concept they think will bring the business’s story to life.
The businesses will all have a chance to get involved with the creative direction, from pre-production right through to the finished product. For businesses unsure of how to start promoting their video, Fresh Cut is also offering free support to help them maximise the video’s exposure to both online and offline networks.
This is an exciting opportunity for any business with a Leeds postcode looking for a bold and memorable way to engage existing and new customers. If you’re an independent business owner or know someone who is, watch this example of a recent video created by Fresh Cut, to see what you could be in with a chance of winning. Apply by online form here.