Impact Collective: New Events Company Born From Merger

Leading events companies ‘Endpoint Creates’ and ‘Hedonist Events’ have merged to create ‘Impact Collective’. The brands have pioneered the events sector for ten years, and are now evolving even further as a powerhouse within the industry.

A dynamic and innovative company, Impact Collective is set to combine the strengths and expertise of both Hedonist and Endpoint, positioning the brand as a leading force within the events sector. With a shared vision of delivering unparalleled experiences and a commitment to pushing creative boundaries, the union is set to bring about a new era of impactful and memorable events.

The merger is set to bring together the complementary strengths of Hedonist Events, known for its trendsetting concepts and high-profile clientele, and Endpoint Creates, renowned for its logistical and technical execution. Through collaboration, the team will be able to achieve excellent innovation and creativity, expanded services and a greater global reach. Impact Collective’s combined creative teams will leverage their diverse experiences to craft immersive and unforgettable events, tailored to the unique needs of each client
When speaking about the new brand, Director of Impact Collective, Bruce Lerman, said “It’s a really exciting time for us here at Impact. We have won some major work for 2024 and the move away from Hedonist and Endpoint draws a line in the sand of that chapter. At Hedonist, we did some incredible things (from the bar to the events company) but now is the time to change and evolve. It is useful to also focus our minds on one thing, welcoming and increasing the team as the demand is sky high for work.”

Hedonist Events are continually recognised for unique and creative initiatives, working with leading global brands to execute events with impact. The team recently has worked across a range of sectors, largely specialising in food and beverage, including Plenish, London Essence, Rockstar, Sachio Drinks and Britvic. Praised for their fun and modernist approach to brand representation, Hedonist events harness creative excellence to revolutionise the way consumers see and remember brands.

Endpoint Creates were praised for their logistical prowess, paving the way in the events sector for companies striving to create meaningful experiences. An experiential production team, Endpoint combined technological expertise, creative flare and strategic design to create immersive event spaces across the arts and media sector. Recent clients include leading streaming services Netflix and Amazon Prime, drinks brand Old Jamaica, and internationally esteemed car manufacturer, Porsche. 

Director Joe Longbottom is delighted with the merger: “I am thrilled with the new direction of the business this merger offers us, we are looking at really pushing things forward for 2024. It’s a fresh start to integrate that will enable our companies to thrive and share their expertise making an events company with expert ability to create some incredible experiences for our clients.”

Photograph: Bruce Lerman (left) and Joe Longbottom.

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